New Delhi: Hero Electric , the biggest electric vehicle brand in India Monday launched its two new e-scooters- Optima ER and Nyx ER (Extended Range).
The Optima ER and Nyx ER are now available across all Hero Electric dealerships for INR 68,721 (ex. PAN India) and INR 69,754 (ex. PAN India) respectively.
Commenting at the occasion the Hero Electric India CEO Sohinder Gill said, “One feedback that we have constantly received was the range anxiety associated with e-scooters, and with the Nyx ER and Optima ER we are addressing that issue and offering a package that is high on performance and usability. I am confident that customers will appreciate these additions alongside the FAME II benefits that have made our range even more affordable.”
The company further announced the inauguration of its new corporate office in Bangalore as part of its expansion plan in southern India to diversify its operations and strategically plan the new consumer touch points in the country.
Hero Electric plans to take the 615 touchpoints presently to 1000 by end of 2020 and make the brand accessible even in the most interior parts of the country. The company has extensive investment plans in the next three years to ramp up production capacity of its electric scooters to 5 lakh units annually. With the launch of Nyx ER, the company has extensive plans to introduce heavy duty products catering to myriad requirements of the B2B sector thereby expanding its offerings for the commercial segment.
