Borgo Panigale, Bologna: Ducati Motor Holding closes 2019 with 53,183 bikes delivered to customers worldwide, nudging last year’s figure of 53,004 bikes even higher.
A major contribution to this result came from the Panigale: with sales totaling 8,304, it retains the market leadership established in 2018 and confirms its status as the world’s best-selling super bike with a market share of 25%. Two new bikes introduced in 2019 – the Hypermotard 950 and Diavel 1260 – racked up sales of 4,472 and 3,129 respectively, doubling the overall volumes achieved in 2018 by previous versions.
Sales figures for 2019 have reinforced Ducati’s position at the premium end of the motorcycle market.
“2019 was a tough but also rewarding year. We’re working to make Ducati the world’s most desired motorcycle brand, and the results we’re achieving, the development of the range and the market response all confirm we’re on the right track”, said the Ducati Motors Holding CEO Claudio Domenicali .
On today’s global market, one in every four super bikes is now a Panigale. What’s more, order books for the new Streetfighter V4 are bulging – more than 1,700 are already on order – and deliveries will begin in March 2020.
“We’re satisfied with the results achieved in 2019”, adds Francesco Milicia, Global Sales VP. “Over the last twelve months a major network development plan has been implemented, with 54 new dealerships in 20 countries. This expansion plan will continue this year in order to further improve the world-wide network coverage and offer our fans a growing premium experience.”
