Bhubaneswar: XIMB’s Communiqué 2020, the annual media conclave of Xavier Institute of Management, Bhubaneswar, is scheduled to be held on today.

IlluminatiX – the Media and PR Cell of XIMB conducts Communiqué every year which sees big names in media and business shares their knowledge with the audience. As with most things now, Communiqué has also gone online. Setting the tone right through the pandemic, many brands made it through their innovative art ofstorytelling. With this concept in mind, we present this year’s theme- “Brand Storytelling.” As Margaret Atwood said, storytelling can never be killed because it’s built into the human plan. Thebest brands are built on great stories. Storytelling has been at the core of marketing for eons. The theme revolves around the stories that make a brand. These stories stay with us long after we have encountered them, and therefore these brands become household names. Be it Amul or Coca Cola, and these brands have come to be known as one with the products they offer. The stories they spin through their campaigns keep the viewers glued to the screens in the times of ‘skip ad.’

The 7th edition of Communiqué will see the speakers unfold the secrets behind some of the most transfixing campaigns. The panel will include Nilesh Mahajan, VP, Reliance Jio, Prashant Taneja, Senior Brand Manager, Flipkart, Shahbaaz Mohammed, Senior Brand Manager, Zydus Wellness Ltd., and Bodh Deb, VP & Branch Head, AutumnGREY. These panelists are eminent industry leaders carrying rich experience in their domains. They will be sharing insights on creating a successful brand positioning through the art of storytelling. They bring to the table their wisdom and experience regarding innovation, creativity, consumer behavior, and defining a brand through a story, something that has been the plasma of the world of marketing and communication.