Bhubaneswar: Odisha chief minister Naveen Patnaik said, ” Any branding programme that has a solution to address the people’s need will definitely succeed.”

Giving example of the success story of OyO, the chief minister said, Ritesh Agarwal, a young man of our Odisha actually found an easy solution for millions of tourists in hospitality sector. And he does not own hotels himself. “My point is– to create a real good brand, one has to truly endeavour to understand people’s needs, and find easy solutions to them. Money will flow in, brand will be built.”

PatnaIk was speaking at the Brand Odisha conclave organised by Sambad Group, here on Friday.

Union petroleum and steel.minister Dharmendra Pradhan, Sambad editor Soumya Ranjan Patnaik, WODC chairman Asit Tripathy and Monica Nayar Patnaik also addressed the conclave.

“Branding and romotion are essential components of Business & Industry. The ultimate aim is to bring prosperity, serve people and create a niche for a company, its product or service.”

Patnaik said his government is working committedly to improve the business climate of Odisha. Industry friendly policies, quick clearances and grounding of projects have helped us to make us one of the most attractive investment destination in India. We have received an investment of over 1.25 lakh crore rupees since February 2020 despite the wrath of corona virus. Odisha’s Start-Up policy is also one of the best in the country.