Bhubaneswar:Vedanta Aluminium, India’s largest producer of aluminium,has partnered with the renowned Entrepreneurship Development Institute of India (EDII) to introduce abroom-making initiative as a part of the several entrepreneurship development opportunities offered under Project Subhalaxmi Udyogini, the second phase of Subhalaxmi Cooperative,one of India’s largest rural women’s co-operatives supported by Vedanta Aluminium.

The enterprise was inauguratedat Chelliapada village in the Kirmira Block of Jharsuguda, in the presence of Mrs. Krishnapriya Sahu, Block Chairman of Kirmira Block and the board members of the Subhalaxmi Cooperative. It was also inaugurated at Taraikela village inKolabira Gram Panchayat, in the presence of Mr. ChetaniyaNaie, Gram Sarpanch. The broom-making enterprise willinvolve over 100 women from 15 villages in Kirmira and Kolabira blocks in the collection of naturally-grownbroom grass, and subsequently in producingeco-friendly brooms.The enterprise plans to manufacture nearly 12,000 brooms per month over the next six months, after which production will be scaled up further. Thebrooms will be deposited at a broom collection centremanaged by members of the Subhalaxmi Cooperative, through which the brooms will be furtherdistributed to wholesalers for sale.

By establishing an efficient broom production and marketing enterprise, the program seeks to enhance productivity, streamline distribution channels, and create a sustainable market for eco-friendly brooms.Through the program, the company also aims to empower the community with sustainable livelihood opportunities by fostering a spirit of entrepreneurship among women, in turn working towards the overall economic development of the region.

Encouraging the entrepreneurial spirits of the cooperative members, Sunil Gupta, COO, Vedanta Limited – Aluminium Business said “The Subhalaxmi Co-operative stands as a remarkable testament to the positive outcomes of corporate and community collaboration, fostering genuine social and economic empowerment for rural women. We at Vedanta Aluminium are committed to supporting their remarkable achievements.With the recent launch of the broom-making initiative under Project Subhalaxmi Udyogini, we are further reinforcing our commitment to empowering women entrepreneurs in the region.”
Appreciating the company for undertaking the initiative, Krishnapriya Sahu, Block Chairman, Kirmira Block, Jharsuguda,said “Efforts such as the broom-making enterprise by Vedanta Aluminium hold immense significance in empowering rural women, offering them the means to flourish as entrepreneurs and catalysing overall economic growth in the region. I wholeheartedly encourage all members of the cooperative to actively engage with this initiative and leverage the economic benefits it presents, not only to support their families but also to inspire a brighter future for the entire community.