Bhubaneswar : Odisha government Thursday appointed film actresa Madhuri Dixit as brand ambassador of Orissan handloom.
Odisha chief minister Mohan Charan Majhi while inaugurating the Handloom Exhibition -Ekta on occassion of National Handloom Day, here today, said Ms. Madhuri will be Brand Ambassadar for Orissan Handloom for one year. With her active promotion of Orissan Handloom, the products would get a global recognition.
Ms. Madhuri said, ” She feels the heart beats of the weavers. Orissan handloom is the identity of Odias. Handloom is not a livelihood, it is our culture and an inseparable part of our life-style. “
Odisha Handloom minister Pradipta Bala Samant, Development Commissioner Ms. Anu Garg, Handloom secretary Ms.Guha Punam Tapas Kumar, and director Prem Chand Choudhry also addressed the inaugural ceremony.
