Sambalpur: Indian Institute of Management- Sambalpur (IIM Sambalpur), hosted Brand in India Conclave -Curtain Raiser at its Sambalpur campus in collaboration with Retailers Association of India (RAI). Under this initiative, IIM Sambalpur has signed an MoU with the Indian Institute of Mass Communication (IIMC) Delhi & Dhenkanal (Odisha), premier National Media Institute under the Ministry of Information & Broadcasting Department.
The Brand in India Conclave- Curtain Raiser was graced by Bijou Kurien, Chairman, RAI as the Chief Guest, Dr. Lawrence Gregory Fernandes, Director, RAI, Mr. Madhu L Nag, Registrar & ADG, IMC, Mi. Anand Pradhan, Regional Director, IMC Dhenkanal, Anshu Pragyan Das, Divisional Forest Officer, Anand Agrawal, Founder & Chairman, Vedic Group, Pradeep Shahri, Proprietor, Sakshi Handloom, and Prof Mahadeo Jaiswal, Director, IM Sambalpur.
The event aims at celebrating India’s evolving brand identity and highlights in spiring regional entrepreneurial stories. In this events diferent brands like Shoppers Stop ,Reliance Retails Ventures Limited ,Lava International, Think as consumer. Taneira Titan, Brand Architects KPMG Consulting, Go Cracklt, Tamalaa Art Merchandise, Sakshi Handloom etc.
Under the MoU, the institutes will jointly offer a range of academic programs, professional training, faculty and student exchanges, and research projects, across subjects such as Media Business Management, Corporate Communication, Brand Management, Digital Marketing, Crisis Communication, Sustainability Communication, Business Journalism, etc.
Prof. Mahadeo Jaiswal, Director, IIM Sambalpur, said “Brand in India represents how India thinks, creates, and leads on the global stage. As we build Brand in India, IM Sambalpur’s pioneering 3C Framework- Content, Communication, Connectivity -a structured model aimed at redefining how strong, su stainable brands are created in India and across the world. The institute was recently ranked alongside Harvard Business School as one of the most innovative business schools in the world.”
Bijou Kurien, Chairman, RAl as the Chief Guest said, “In a country as complex and multicultural as India, we naturally develop a deep understan ding of diverse customer segments. Today, more than ever, India stands at a powerful moment of opportunity. We are not just building brands for our own markets, to build brands that can inspire and influence the world.”
Madhu L Nag, Registrar & ADG, IMC, added, “We are delighted to formalise this Collaboration between IIMC Delhi and IM Sambalpur. This MoU is one step toward the development of academic excellence, knowledge, and capacity building between these two leading institutions.”
