Koraput : As part of his four-day visit to Koraput district, Additional Director General of Press Information Bureau (PIB) and Central Bureau of Communication (CBC) Akhil Kumar Mishra Friday said that effective public communication and ethical journalism is essential for national development.
He was addressing a seminar on “Sociology of Communication”, here at the Central University of Odisha (CUO) Koraput. Participating as Chief Guest Mishra emphasized that in the digital era timely, transparent, and accessible dissemination of information is crucial for bridging the gap between policy formulation and public awareness. He highlighted the importance of adopting effective communication tools to ensure that government schemes and welfare initiatives reach the grassroots for contributing inclusive national development.
He further underlined the need for innovative outreach strategies, including the use of digital media platforms and community-based communication methods, to enhance citizen participation and strengthen public trust in governance.
The seminar was attended by the Vice-Chancellor of the University, Narasingh Charan Panda, Head of the Department of Sociology, Dr. Kapila Khemunda, Head of the Department of Journalism & Mass Communication, Dr. Nikhil Gouda and Associate Professor Dr. Sourav Gupta.
Vice-Chancellor Panda stressed that students pursuing journalism and mass communication must uphold the highest standards of ethics in their profession. He noted that responsible journalism plays a vital role in shaping public opinion and ensuring that accurate and verified information reaches society.
“Ethical journalism is essential not only for credibility but also for strengthening democratic values,” he added.
