Bhubaneswar : Amway India, a leading health and wellbeing company, Wednesday unveiled nine new Ayurveda innovations with an aim to build Nutrilite Ayurveda into an Rs 100 crore category over the next two years.
Amway India MD Rajneesh Chopra said, “Reflecting our confidence in the immense potential of Ayurveda, we aim to build Nutrilite Ayurveda into a INR 100 crore category over the next two years.With our deep expertise in nutrition with more than 90 years of Nutrilite’s botanical science legacy and scientific validation, Amway India is uniquely positioned to contribute the India’s strategic roadmap for Ayurveda.”
“Developed using Ayurvedic botanicals responsibly sourced from organically cultivated, NutriCert-certified farms, these products are manufactured at Amway’s state-of-the-art facility in Tamil Nadu,” he added.
Driven by the growing consumer demand for plant-based, preventive healthcare, and supported by Government of India’s sustained focus on strengthening the AYUSH ecosystem, the company had announced a landmark strategic push into Ayurveda with the launch of Nutrilite Ayurveda
The launch represents more than an expansion of Amway India’s wellness portfolio. It is an opportunity to contribute to the broader economic value chain around Ayurveda in India – from responsibly sourced botanicals and local agriculture to manufacturing, scientific research, innovation and employment. Bringing together more than 90 years of Nutrilite’s botanical science expertise with a decade of local manufacturing capabilities, Amway India is combining the time-tested wisdom of Ayurveda with modern scientific validation creating a wellness proposition that is Made in India, for India, with the potential to take India’s traditional wellness to the world.
“As India strengthens its capabilities in Ayurveda-led innovation and manufacturing, this growing ecosystem has the potential to create new economic opportunities, strengthen India’s capabilities and support its emergence as a globally relevant hub for traditional wellness. This momentum aligns seamlessly with Amway India’s next chapter of growth, ” said the MD
“Today’s consumers are increasingly embracing Ayurveda as an everyday choice for wellness, but they also seek the transparency, consistency and scientific validation they expect from modern wellness products. At Nutrilite, we believe trust is at the heart of what we offer. For Nutrilite Ayurveda, ‘Every Herb Has a Story. We Make Sure It’s True’ is more than a promise. It reflects our commitment to ensuring the quality and traceability of every botanical we offer to consumersso they can embrace Ayurveda with greater confidence,” he added.
The first phase of roll-out will introduce three Ayurveda formulations — Kalamegha, formulated to support healthy liver function; Shigru (moringa), which helps reduce extra fat deposition and inflammation; and Vrikshamla (garcinia), aimed at improving metabolism and satiety.
