Bhubaneshwar: Royal Enfield, the global leader in the mid-size motorcycle segment (250-750cc) announced the launch and roll-out of Service on Wheels, a new, customer-friendly initiative, aimed at safe, seamless and hassle-free motorcycle service experience to customers.
In an effort to provide customers the convenience of getting their motorcycles serviced at their doorstep, Royal Enfield has deployed as many as 800 units of Royal Enfield branded, purpose-built Service on Wheels motorcycles across dealerships in the country.
Service on Wheels is a fleet of mobile service-ready motorcycles. The Service on Wheels motorcycles are purpose-built, and equipped to carry tools, equipment and genuine spare parts to undertake upto 80% of all typical service and repair requirements at the doorstep of a customer including scheduled maintenance service, minor repairs, critical component testing, parts replacement, electrical diagnosis, and more.
Customers can be assured of the quality of service as Service on Wheels will be handled by trained and authorised service technicians equipped with Royal Enfield genuine lubes and parts that will have a 12 months warranty. Customers can now book the Service on Wheels by contacting their nearest Royal Enfield dealership outlet.
A fleet of 25 Royal Enfield ‘Service on Wheels’ motorcycles have been deployed in the state of Orissa across all its authorized dealership outlets.
Speaking on the launch of this new initiative, chief commercial officer,
Royal Enfield, Lalit Malik said, “Customer Satisfaction through Retail and Service Excellence is a huge focus for Royal Enfield. We are committed to constantly enhancing the purchase and ownership experience and the brand interface for the customer. Last year, we launched 600 new Studio Stores to take the brand retail experience all the way to tier II and tier III towns across the country. The recent launch of several service initiatives, and the launch of Service on Wheels today, endeavours to enhance the service experience for the customer in a way that is hassle-free and convenient without compromising on service quality. We will continue to innovate and add value to the overall consumer experience journey through various sales and service led ideas going forward.”
