Bhubaneshwar: Bunge India Private Limited (Bunge India), a leading player in the edible oils market, proudly announces the expansion of its home-grown refined sunflower oil brand, Fiona, in Orissa. This was announced at by Milind Acharya, AVP Marketing of Bunge India, here on Sunday.
Fiona refined sunflower oil is enriched with essential Vitamins A, D, E, and K. These vitamins play a crucial role in maintaining health and well-being, making their inclusion in one’s diet essential. Many are unaware that a significant portion of these vitamins get destroyed during the cooking process and never reaches the food. Recognizing this, Bunge India introduced FIONA Refined Sunflower Oil in Karnataka market in 2021 with the VitoProtect formula. This unique formulation ensures up to a remarkable 50% higher transfer of vitamins from the oil to your food, compared to regular sunflower oils in the market. This year, the brand has expanded its reach with the launch of this nutrient-rich cooking oil in the Odisha market.
AVP Milind Acharya said, “At Bunge India, we are committed to delivering top-quality products that prioritize excellence and safety and the launch of FIONA Refined Sunflower Oil exemplifies this belief. The choice to extend our brand presence to Odisha stems from the recognition that, much like Karnataka, Odisha boasts a rich tradition of sunflower utilization.We are eager to introduce Odisha to the exceptional benefits of FIONA Refined Sunflower Oil and are hopeful that it will be well-received in this thriving market.’’
Supriya Nayak, renowned Odiya Actress graced the occassion.
Popular actress Rashmika Mandana, was on-boarded to be the face of the brand in 2021.
Fiona refined sunflower oil comes in a wide range of pack sizes to choose from, including 500ml, 1L, 5L, and 15L and Bunge India will work towards making it available across the state of Odisha.
Bunge India is a part of Bunge Limited which is – a leading global agribusiness and Food Company for over 200 prosperous years.